Contact: Andy Perry
STEER SMARTS
Phone: 734.748.5602
Email: aperry@steersmarts.com
FOR IMMEDIATE RELEASE:
Steer Smarts Unveils New RōMR™ Suspension Brand at 2025 SEMA Show
Introducing the Summit Chassis System — the industry’s first fully-integrated Jeep Wrangler & Gladiator chassis system — plus Ascent & Trail Lift Systems
Las Vegas, NV – November 2025 — Steer Smarts, the engineering authority in Jeep steering and chassis innovation, proudly announces the launch of RōMR™ Suspension, a premium suspension brand engineered for Jeep Wrangler and Gladiator owners who demand both road-going refinement and trail-proven capability. Debuting at the 2025 SEMA Show, RōMR enters the market with a three-tier suspension lineup headlined by its groundbreaking flagship product, the Summit Chassis System, accompanied by the Ascent Lift Kit and Trail Lift Kit.
Rooted in Steer Smarts’ OEM-level engineering and real-world off-road testing, RōMR Suspension is designed for Jeep owners who roam—adventurers seeking uncharted lines, distant horizons, and unforgettable journeys.
“RōMR represents a new era for performance suspension,” says Jay Velthoven, General Manager at Steer Smarts. “The Summit Chassis System sets a new benchmark for Jeep ride quality and control. This isn’t a kit — it’s a complete, purpose-engineered chassis solution designed as a unified system. With RōMR, every component works together to deliver exceptional handling, stability, and confidence on-road while ready for the roughest terrain.”
Summit Chassis System — RōMR’s Flagship
The RōMR Summit Chassis System is the industry’s only fully-integrated and purpose-engineered chassis solutionfor the Jeep Wrangler and Gladiator. Built to outperform traditional “kit-style” upgrades, the Summit system harmonizes springs, shocks, steering components, track bars, sway bars, and geometry-correcting chassis elements to transform the driving experience from pavement to peak.
Available in 2.5" and 3.5" configurations, the Summit Chassis System includes:
- RōMR Coil Springs (2.5” or 3.5” options)
- Bilstein 5100 shocks (Bilstein 8100 optional)
- RōMR Geometry Correction Brackets
- RōMR Front & Rear Bump Stops
- RōMR Extended End Links
- RōMR Front & Rear Sway Bars
- Steer Smarts Tie Rod & Bottom-Mount Drag Link
- Steer Smarts Adjustable Front & Rear Track Bars
- Steer Smarts Sector Shaft Brace & Track Bar Reinforcement
- Steer Smarts HD-N Stabilizer & Brackets
Engineered to deliver unmatched on-road refinement with upgraded off-road performance, Summit reimagines the Jeep driving experience.
Ascent Lift Kit — Premium Adventure Package
For drivers seeking enhanced capability and ride quality at a more accessible tier, the Ascent Lift Kit includes:
- RōMR Coil Springs (2.5” or 3.5”)
- Bilstein 5100 shocks (8100 optional)
- RōMR Geometry Correction Brackets
- RōMR Front & Rear Bump Stop Extensions
- RōMR Extended End Links
Available: Jeep Wrangler JL 2.5” December 2025
Full lineup: End of Q1 2026
Trail Lift Kit — Essential Off-Road Upgrade
Engineered for off-roaders who want boosted capability and proper geometry correction without shocks included:
- RōMR Coil Springs (2.5” or 3.5”)
- RōMR Geometry Correction Brackets
- RōMR Front & Rear Bump Stop Extensions
- RōMR Extended End Links
Available: Jeep Wrangler JL 2.5” December 2025
Full lineup: End of Q1 2026
Built for Roamers
RōMR Suspension is built for drivers who live for the long way around — the back roads, the high country, and the spaces between destinations. Whether climbing to alpine passes or carving canyon highways, RōMR delivers the optimized, confidence-inspiring driving experience Steer Smarts is known for.
About Steer Smarts
Steer Smarts is the premier engineering and manufacturing leader for Jeep steering and chassis components. Designed, tested, and built in the USA, Steer Smarts products are known industry-wide for unmatched precision, durability, and innovation.
Media Contact
Steer Smarts Media Relations
📧 aperry@steersmarts.com
🌐 www.steersmarts.com
RōMR™ Suspension — Built to Roam. Engineered to Lead.
