Easter Jeep Safari has become a staple of the Jeep Off-roading world, and a bucket list for all Jeepers who have yet to experience this event. It is a week filled with all of the coolest Jeep builds, the most Iconic Trails, and the hard to beat camaraderie that Jeepers have come to love and expect! We made the 1600+ mile / 24 hour drive from our facility in Plymouth, MI to Moab, UT and brought with us Freeze. The goal was to interact with as many people as possible, and when we say interact, we really mean deliver delicious frozen treats to our fellow Jeep enthusiasts on trail while getting to stretch Freeze 2.0’s legs a bit and see how capable this 4xe build really was!

On Sunday morning we got up and drove out to Behind the Rocks to hop on the trail and get setup at “High Dive” and “Upchuck Hill” — our plan was to surprise the everyone that was partaking in the Warn trail ride that morning. We hit the nail on the head with the group driving up to “High Dive” and seeing Freeze sitting on the other side, not completely sure what we were doing. They would soon find out that the reward for conquering the obstacles was a delicious Oreo Ice Cream Cookie! It may have been snowing, but that didn’t stop everyone from enjoying a delicious frozen treat! As JT from Nemesis said, “Eating the Ice Cream will make your insides colder, which will make you feel warmer on the outside!!”

We switched up the Ice Cream for Donuts and Coffee on Wednesday morning - sharing coordinates to meet at the Dinosaur tracks on Hell’s Revenge at first light. We invited our friends Fred Williams and Dave Chappelle out to be a part of the event! We had 40+ people there ready to go as the sun started to crest the top of the mountains. From dawn until about 11am we saw 250+ jeeps roll through and handed out over 120 donuts and finished 6 boxes of coffee from Starbucks! We saw some familiar faces and met a lot of new people who were thrilled to get free donuts in addition to the SWAG we had on hand.